The company’s flagship handset, the HTC 10, is apparently not selling well. T-Mobile has decided to dump the device after just two months on the market.
T-Mobile hasn’t come out and ended sales officially, but the HTC 10 is no longer available from T-Mobile online. The phone used to live on T-Mobile’s website, but that link now redirects to a generic HTC page that only shows the HTC Desire 530. A Reddit thread notes that the HTC 10 vanished from T-Mobile’s site in July, which gives it a shelf life of just two months. TmoNews says it was originally told that the 10’s disappearance was “a glitch” and that the phones would be back. But as Android Police points out, the 10 is still gone, and local stores don’t have any plans to receive more units.
Too bad. We called the HTC 10 the “the best Android flagship of 2016.” HTC finally cleaned up the huge front bezels, and we were won over by its metal body and a software package that was close to stock Android. None of that seems to be translating into sales, though. After a 35 percent year-over-year decline in revenue for 2015, HTC is on pace for a 50 percent year-over-year decline in 2016.